This phrase refers to the retail giant Target as a primary vendor for Barbie dolls, specifically those from princess-themed lines. A shopper looking for such a doll would likely consider Target as a potential source. This reflects the intersection of a popular toy brand with a major retail distribution channel. For example, one might search online for this combination of terms to locate retailers selling princess-themed Barbies.
The prevalence of this term as a search query highlights the importance of retail visibility for toy manufacturers like Mattel. Successfully targeting this market segment can significantly influence sales. Historically, Target has been a major player in the toy retail space, offering a wide selection and competitive pricing. This strong retail presence makes it a natural destination for consumers seeking specific Barbie products, particularly during popular shopping periods like the holiday season.